The most critical thing that will determine if your story will get coverage, aside from getting it to the right people, is the content of your release. All too often a company will paste together what amounts to a 350 word marketing bulletin, send it out on the wire, and wonder why hordes of media do not cover the story.

A news release is not a marketing piece.

If you want to reach your end audience through the media, you must first target the intermediary - the media writers themselves. Media writers are busy people. They have tight deadlines and a constant need for new content. That can either work for or against you. If you present your story in a short, succinct form in a format they understand, you will stand a good chance of getting coverage. If your piece is long on copy and short on facts or real news, then it will be promptly trashed.

Not getting converage does not mean that your company is not newsworthy. Rare is the company that is doing nothing newsworthy or unique that would make good content for a writer. All that is required is a critical eye to find the right information and present it in the right way.

Press Flash specializes in finding the story angles that will create maximum impact for your company. Small tweaks make all the difference - and that is what we do. For a one time fee of $195, we will author a release for your company on a topic of your choosing. If you are not sure what you would like to highlight, we will come up with the story idea on your behalf. The release is written and re-written until both our staff and yours is happy with the end product.

You can pair our release authoring service with our PF Wire distribution service, or use it as a stand alone product. Either way the release we write will be the best one for your company and will get the media interested.